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Svetlana Kolesnikova,
SCWP expert

SCWP publicity materials displayed at the tourism fair



Sixth Regional Tourism Fair Highlights SCWP sites in Kazakhstan

On 8-10 April 2009, the sixth Regional Tourism Fair, “Tourism. Health Care. Tours,” was organized at “Kokshetau” State National Park. Organization of the tourism fair on this hospitable Akmola land has become a good tradition. The region welcomed guests for the sixth time to present tourist capacities of the area to foreign guests and tour companies of the Republic of Kazakhstan.

The fair is becoming more known and is a significant annual event for the tourist industry of the region, Kazakhstan, and neighboring areas of Russia. The status of the fair is steadily growing, attracting new participants and guests to a mutually beneficial, joint activity, and expanding the geography of the tourism market. The rich flora and fauna of the region is known far beyond the boundaries of the area, and a wide network of recreational and health care institutions has been created for many years.

Concert for tourism fair participants

The whole recreation industry is based on the activity of 72 tour companies with broad contacts in all regions of Kazakhstan, others neighboring regions of the Russian Federation, as well as near and distant foreign countries.

The participants of the fair were representatives of leading tour firms, health care recreational institutions of Kazakhstan dealing with the development of recreation and the tourism industry. Guests from ten regions of the Republic, including Aktyubinsk, Zhambyl, East-Kazakhstan, Pavlodar, Karaganda, Kostanay, North-Kazakhstan, South-Kazakhstan regions, and from Astana and Almaty cities, representing departments on tourism, physical culture and sport of the regions, as well as tour companies, national parks, sanitary health care institutions, economic subjects, public associations and training centers for tour specialists participated in the fair.

Foreign guests attending the tourism fair

Representatives of tour associations and firms from the Russian Federation and distant foreign countries were honorable guests of the fair. Special welcome was expressed to the guests: Ambassador of Germany, Mr. Reiner Shlageter, Ambassador of India, Mr. Ashok Sadjanhar, the representative from the US Embass, Mr. Brian Wakly, who through their participation, paid great attention to the fair and was evidence of good intentions to expand cooperation between our countries in the field of tourism.

Exhibitions of the regions, including Kostanay region with great potential for tourism development, were broadly presented at the fair. The wetlands of world significance, including the SCWP sites were attractive not only for local tourists, but due to awareness raising activities of the project, they have become have become known far abroad. The Naurzum National Nature Reserve presented its advertising products - banners, booklets, calendars, tourist itineraries, prepared within the framework of the SCWP.

The program of the fair included presentation of tourist products of the regions, participation in competitive programs, advertising-informational tours to nature sites of Schuchinsk-Borovoye resort area and Zerenda recreational zone.

Tourism always has been and will be a means of strengthening peace, communication of people, learning about their origin and culture, a means of spiritual development and physical health improvement.

The fair was a real evidence of improving the tourism image of the Naurzum Reserve. The attention of leading tour companies not only of Kazakhstan, but also of foreign partners in tour business, is promoting the expansion and strengthening of business cooperation with Kazakhstan and international tour organizations.

For more information contact:

Svetlana Kolesnikova,
SCWP expert

Ekaterina Salyutina
SCWP Expert on public relations

Vera Inyutina,
SCWP Project Manager
Astana city, tel./fax: 8-717-2-53-66-52
E-mail: vera.inyutina@mail.ru

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